Health and Ingredients Awards
h) Best new health food or beverage ingredient
This Award will be presented to an organization or company that has shown innovation and excellence in the development, marketing and launch of a new health food or beverage ingredient e.g. flavours, spices etc. This category will include all food and beverage products that are considered beneficial to health.
Within the submission, judges will be looking for evidence of:
Description of the health food and beverage ingredient
- Business strategy and positioning of the product within the marketplace
- Demonstration of innovation and creativity of the product
- Health claims should be able to be backed up with scientific research confirming the health benefits
- Evidence of successful marketing, sales and PR communication programmes
- Sales performance against expectations
- Third-party client and stakeholder feedback
- Effectiveness - evidence for and measurement of successful outcomes against key objectives, demonstrating evidence of new or changed perceptions and sustainability among the target group
i) Best health education initiative
This category will include all health education initiatives for food and beverage products that are consider beneficial to health. This category recognizes a product which has been actively involved in a health education initiative aimed at increasing public awareness and sense of responsibility for maintaining good health.
Within the submission, judges will be looking for evidence of:
Overview of the health initiative
- Strategy and positioning of the product, service or initiative within the health education initiative
- Demonstration of innovation and creativity of the product, service or initiative
- Entries should show how the product promoted a healthy lifestyle and how the provision of health advice will improve a specific aspect(s) of health. Health claims should be able to be backed up with scientific research confirming the health benefits
- Evidence of successful marketing, sales and PR communication programmes
- Sales performance against expectations
- Third-party client and stakeholder feedback
- Effectiveness - evidence for and measurement of successful outcomes against key objectives, demonstrating evidence of new or changed perceptions and sustainability among the target group
Exhibitors 2012
