Marketing Award

n) Best consumer marketing campaign

This Award will recognize an organization or company that has achieved exceptional success through innovative marketing strategies and the execution of a consumer marketing campaign.  From a brand new launch to a re-vamp of an established campaign, this category recognizes a creative and highly innovative marketing campaign which has ensured the brand has stood out from its competitors.

Within the submission, judges will be looking for evidence of:

• Description of the consumer marketing campaign
• Strategy and positioning of the product within the marketplace  
• Marketing campaign strategy and key components
• Demonstration of innovation and creativity of the product marketing campaign
• Evidence of successful marketing, sales and PR communication programmes including significant achievements and milestones
• Third-party client and stakeholder feedback
• Effectiveness - evidence for and measurement of successful outcomes against key objectives, demonstrating evidence of new or changed perceptions and sustainability among the target group

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