Stefan Breg

Chief Worrier
TRIBE Restaurant Creators

Stefan Breg is Chief Worrier of TRIBE Restaurant Creators. TRIBE was set up in the UAE in 2003 and is the first dedicated food and beverage strategy house in the region. TRIBE operate from offices in the UAE, London and Mumbai.

The TRIBE team has created and designed close to 300 F&B brands internationally winning both Michelin and TIME OUT awards in London. Clients include leading international hotel groups and major developers across the Middle East and Europe.

TRIBE has developed a number of analytical tools which help developers decide their F&B strategy when developing malls. These tools are frequently driven by TRIBE research into eating out behaviour and trends.

TRIBE also act as brokers having brought successful brands such as Buddha Bar, Hakkasan, Pierre Gagnaire and Embassy to the UAE.

Stefan is regularly quoted on Bloomberg, Arabianbusiness.com, and the National and writes features for industry magazines such as Caterer and Hotelier. The most recent articles have featured an analysis of brands of US origin in the UAE derived from a study undertaken by TRIBE on casual dining.

Stefan was previously Regional F&B VP at Hilton and has held senior positions with Intercontinental, Pepsi, Burger King and Ernst & Young. He is a Visiting Professor and regular lecturer at the Emirates Academy Dubai and Ecole Hoteliere Lausanne, Switzerland.

For more information visit www.tribecreators.com