Japan External Trade Organization (JETRO) and Ministry of Agriculture, Forestry and Fisheries (MAFF) introduces the Japan Pavillion for the first time in seven years at Gulfood. Around 18 leading Japanese food companies would be showcasing authentic Japanese food products, including the famous traditional soya bean paste Miso.The participation highlights the increasing presence of Japanese products in the Gulf Food industry. Presence of Japanese restaurants is estimated to have increased by 2.5 times in Middle East, over the last 4 years.
Dubai, UAE, February 23, 2014: With 17 leading Japanese food companies showcasing their products, the Japan Pavilion at Gulfood 2014 aims to drive attention to the variety of high-quality and healthy food items that the country in bringing to the Middle East. The visitors will get to see different kinds of Japanese food products like beverages, confectionaries, fruits, vegetables, seafood, meat and condiments. The Pavilion will also organize "live-cooking stations" to demonstrate the best ways to cook and eat Japanese food products.
"We consider Middle East as the perfect platform for a global showcase and Gulfood 2014 provides us with the best opportunity to introduce our products to not only local buyers but also global buyers. We bring authentic traditional food items which are not easily available here but essential for Japanese cuisine," says Tomohiro Tsuchiya, Deputy Director of Jetro, attending the exhibition in UAE.
The exhibiting food companies are known to supply food products to many 5-star hotel and restaurant chains in UAE like Zuma, Nobu and Tori Nosu. The Middle East food industry is witnessing a growing import of Japanese food products. According to a recently concluded survey by Euromonitor, Japanese food topped the list of increasing popular global cuisines sought by people in Europe, Middle East and Africa(EMEA).1 Michelin Guide 2012 voted Japanese cuisine as the best food in the world.2 Traditional Japanese cuisine has been given a heritage status by UNESCO in 2013.3
"Japan's food export business is at an exciting stage and we are very keen to strengthen our relationships in this market while exploring new opportunities," adds Tomohiro Tsuchiya.