Gyma Food Industries, one of the regional leader in dried fruits and spices categories, affirms its commitment to the Middle East by launching 'Bayara', the new Arabic trademark for all Gyma products in the region. Bayara reflects the strong roots the company has planted in the region, the bountiful foods it delivers and the customers it serves.
Bayara brings families and cultures together to celebrate the rewarding experience of wholesome food, flavored with life, said Mr. Jean Marc Lourau, Chief Executive Officer of Bayara.
"Today we are rewriting our local chapter and after 20 years of presence in the region, Bayara confirms our affinity to Arabia and its cuisine. The new logo and colors signify our natural products and the personality of a warm-hearted mother; much loved and trusted to take care of the family's wellbeing. The trademark is a reflection of Bayara's core values, 'simply full of life!'"
"Over the years, Gyma Food Industries has been sourcing only the best quality products from across the world and we pride ourselves in being one of the few companies in our sector that processes its products locally. Our products are cleaned, ground, mixed and roasted at our two state-of-the-art production facilities - 100,000 sq. ft. in Dubai Investment Park and 50,000 sq. ft. in Jebel Ali. Each product is carefully looked after to ensure the best quality and customer satisfaction. With over 10,000 tons of dried fruits, nuts and spices processed and packed annually in Dubai, and over 300 employees based in UAE and Saudi Arabia, the company has positioned itself as one of the region's leader in the food industry," concluded Mr. Lourau.
For the past ten years, the company has maintained a 20 per cent year on year growth in the region and 2013 is projected to follow the same trend.
Bayara, renowned for its good value, quality, integrity and innovation, has more than 1,200 products in its portfolio and is continuously striving for the development of new range of products, such as soft fruits, dates and ethnic spices, based on the local market requirement.
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