Sunday 27 February: FRANCHISING WORKSHOP

Sunday 27 Feb   |  Monday 28 Feb  |  Tuesday 1 March  

Take full advantage of the advice and experience of our expert franchising panel. 

Learn about the acquisition of brands and building a successful network.  Discover the 10 golden rules for success. Franchise agreements, legal matters, financial planning together with answers to your questions. The essentials of supply and distribution & Halal accreditation are included.

The Event provides focused presentations of carefully selected Food Brands for interested investors with Question & Answer sessions by experienced local franchise operators. International Speakers are drawn from the UAE, USA and Europe.  Five different Brands will each be presented in the morning and afternoon sessions, with an extended presentation of all 30 brands as the final session.  This promises to be a highly informative, wide ranging series of seminars – not to be missed! See full programme...

Register Now! Just AED 650 per delegate.Lunch is included in the price of the delegate ticket.

The afternoon session is designed to advise delegates how best to acquire brands and build a successful network. 

An opportunity is provided to learn about franchise agreements, legal matters, financial planning, operations, marketing and recruitment of staff.

30 Brands exclusive to the GCC will be presented to delegates. 

This session will be followed by meetings with delegates who wish to receive more detailed information. This is a great opportunity to meet the seminar team on a one to one basis.

Kit Brinkley - Moderator - Kit will report on latest Middle East franchise activities. Highlighting the way investors are looking at the markets. Assessing the new opportunities.  

Paul Cairnie - Paul will provide detailed presentations of exclusive Food Brands ready to enter the Middle East. Understand what Franchisors are looking for; learn from real success stories and why it can all go wrong; how to get it right the first time.

Sary Hamway - Sary willlead on the important subjectof“Franchise Agreement Negotiations - How to choose a Franchise”.

Von Kennedy - Von will speak on the vital importance of operational support and the proper distribution in order to develop and manage an international food brand.  Benefit from local success stories from brands such as Coldstone Creamery, Caribou Coffee, Fatburger.

Learn from these 10 Franchisors: First hand accounts from:

Cheesecake Café (USA)  Pepe’s Piri Piri (UK)  Bar-B-Cutie (Spain)  Crazy Dough Pizza (USA)     Just Falafal (UAE)  Caribou Coffee (UAE)  Fatburger (UAE)  Yo Sushi (UAE)  California Pizza Kitchen (UAE)  Dressed Salads (USA)

Our expert panel will advise and guide you through the essentials of successful franchise systems as well as what the Franchisors require of their investors/partners for the award of their licences

Sunday 27 February   |   Monday 28 February  |   Tuesday 1 March