Monday 28 February: CONFERENCE DAY 1

Sunday 27 February   |   Monday 28 February  |   Tuesday 1 March 

CONFERENCE RATES: AED 950 / US$265 per day (per delegate)

• Identifying the global trends in F&B industry
• How are global trends impacting on the region?
• What innovations are in the market currently?
• Sustainability in food industry – impact of F&B industry on environment, regional issues and how to overcome them
• Growing sectors: where are the future growth prospects?

Charles Brand, Executive VP, Marketing and Product Management, TETRA PAK

• A review of key emerging markets and investment requirements
• How to identify local/regional players with opportunity to scale
• Overcoming barriers to growth such as infrastructure and production efficiency
• Improving food security and providing trade finance solutions in emerging markets

• Regional overview
• After effects of financial crisis – how has this affected the market?
• Growth and profit – where next?
• How should operators adapt to the changing F&B trends?

-  Supply Chain in the Food Packaging industry – how important and relevant is it
-  Manufacturing, distribution and logistics: In-house or Outsource?
-  Control + flexibility = customer satisfaction. Retaining control actually allows for flexibility
-  Strong and efficient supply chain provides for stronger retail market

 Nidal Haddad, CEO, AL BAYADER INTERNATIONAL

FRANCHISING THE NOODLE HOUSE - A CASE STUDY

Phil Broad, Managing Director, JUMEIRAH RESTAURANT

• Health & wellness trends in Europe
• European trends in consumer behaviour relating to food & nutrition
• What does this mean for the Middle East market
• Soy Protein - the perfect ingredient for health and wellness foods
• Presentation and applications of soy protein

Michele Fite, VP Global Strategy & Marketing, SOLAE
 

• Global market performance – Global and regional sales performance to put MEA Packaged Food into a broader context
• Health and Wellness Packaged Food - Discussion of global H&W trends and also new regulatory constraints, with product examples and analytical case studies specific to the MEA region and UAE
• Lifestyle marketing – Tying up brand identity with consumer identity/personality/values to maximise sales performance. Illustrative examples will be taken from both the MEA region and the rest of the world.
• Ethical food – Focus on organic, fair-trade, eco-friendly, etc food, especially as it plays into the broader “lifestyle” marketing trend.
• Halal food – Can halal packaged food leverage the lifestyle/ethical trends to achieve broader commercial success?
• Packaged food retailing – Traditional vs modern grocery performance (ie, independent cornershop/bazaar vs Carrefour), with data and case studies from MEA to illustrate

Lee Linthicum – Head of Global Food Research, EUROMONITOR INTERNATIONAL
 

The recent global economic challenges have accelerated the growth of Private Brands across the world, especially in developing countries.

• Offer cost savings to customers, while create a win-win situation for retailers that also allows manufacturers to attain success in the market with very little marketing cost
• Factors that are fuelling the growth of Private Brands
• Tactics used by various retailers and across the world
• Implications for retailers, manufacturers and consumers in the Middle East. 

Thierno I. Barry, Category Business Manager, Global Sourcing, Business Development Team, DAYMON WORLDWIDE INC, USA
 

Sunday 27 February  |   Monday 28 February  |   Tuesday 1 March