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18 - 22 February 2018

Dubai World Trade Centre

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Dairy

Dairy

DairyThe MENA region is the third fastest growing region for dairy and has overtaken Eastern Europe with a value CAGR of 4.9% over the forecast period as compared to a global performance of 2.3% over the next five years. The market in the region is unsaturated with per capita spend on dairy at just US$25 per head, the lowest in the world. This means that there is huge growth potential with improving efficiencies in cold storage in a developing retail environment for perishable food. With the exception of Iran, yoghurt and sour milk products has seen a strong performance across all markets.

In line with increased urbanisation, demand for on-the-go dairy solutions will continue to increase due to consumers having less time to prepare food, especially with female participation in the workforce on the rise.

*Source: Euromonitor International

Key trends and sales drivers include:

  • Lactose-free dairy aimed at minimizing the effects of food intolerances and allergies
  • Organic and functional fortified dairy products
  • Flavoured variants of dairy products
  • Products that incorporate convenience within their packaging
  • Dairy products marketed to children, providing nutritious solutions for lunchboxes and car journeys in-line with the burgeoning ‘on-the-go’ snacking movement

 

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