On a global level, overall meat consumption grew by 2% in volume in 2015. Demand for meat is being driven by emerging markets where increased prosperity and rising populations is resulting in the growing consumption of relatively expensive meat. Meat demand is expected to increase further, driven by population growth, rising incomes and urbanization – with 70% of the world’s population expected to be urbanized by 2050.
The Middle East, Africa and Asia Pacific are performing most dynamically recording growth of 4% and 3% year on year respectively. These are the only two regions where beef and veal recorded growth.
Meat production in America, Africa and Asia is also showing significant growth. Sustainable meat production is a key focus in fast growing markets and the long term future of the meat industry is subject to factors including sustainability, protein demand, health consciousness and trade policies.
In addition, the global halal food and lifestyle sector is expected to grow by six per cent by 2020** with a range of factors including increasing income levels among the Muslim population fuelling demand for new and differentiated Halal food, particularly meat. The rise in demand for halal meat can also be attributed to non-Muslim-majority countries namely China, Japan, United States (US), Brazil and United Kingdom (UK) to name a few, as consumers worldwide become more aware of its health benefits.
*Source: Euromonitor International
**Source: State of the Global Islamic Economy Report