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18 - 22 February 2018

Dubai World Trade Centre

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Pulses and Grains, Cereals

Pulses and Grains, Cereals

Pulses and Grains, CerealsGlobally pulses are set to record a CAGR of 3.2% over the next five years, which is in line with the 3.5% CAGR seen for the Middle East and Africa region. Within fresh food, pulses were the best performer following a 7% increase in volume over the past year. These provide an affordable source of protein and are particularly important across developing and emerging markets.

Globally, breakfast cereals are forecasted to grow at 1.1% over the next five years in constant retail value terms. By contrast, The MENA region will account for 3% of the total global retail value by 2021, growing at 4.4% over the same time period. Breakfast cereals remains an underdeveloped category in the less wealthy markets in the region.

Rises in inflation in these countries has led consumers to seek lower priced breakfast cereals, with some manufacturers launching more affordable variants to maintain volume sales.

*Source: Euromonitor International

Key trends and sales drivers include:

  • Pulses - considered a cheaper alternative to meat among low-income consumers
  • Pulses as a complementary ingredient for high-protein, high-fibre, and gluten-free diets
  • Cereal bars complementing the ‘on-the-go’ snack movement
  • ‘Trendy’ grains such as quinoa, buckwheat and spirulina that suit paleo and other specialist diets

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