20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

2022 Exhibitor Brands

HUG

Arabian American Technology (ARAMTEC) Hall: 8 Stand: D8-16
HUG AG, based in Malters / Lucerne, employs 370 full-time employees at its three locations in Malters, Willisau and Trimbach. HUG was founded in 1877 as a bakery in Lucerne. The rusk was the first product and the invention of the company founder Joseph Hug-Meyer. Today, the product range includes bread crackers (including DAR-VIDA), typical Swiss Guezli (e.g. Willisauer Ringli), frozen bakery snacks and gastro baked goods. HUG AG is still family-owned today, in the fourth generation. The two brothers Werner Hug (Chairman of the Board of Directors) and Andreas Hug (Managing Director) manage the company according to three principles: cordial, entrepreneurial and conscientious - Hug.
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