20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

Adding Goodness to Goodness

2022 Exhibitor Press Releases

Adding Goodness to Goodness

Samex India Pvt Ltd Hall: Concourse 1 Stand: CC3-77
Adding Goodness to Goodness
Emperor Akbar Cardamom Goes Biodegradable Emperor Akbar Cardamom has begun making the switch to biodegradable packaging. Its 1 kg Purple Pack is now made from special biodegradable material developed from Flexzyme technology. This revolutionary technology has created multi-layered packaging material that comes embedded with helpful microbes that can completely breakdown plastic polymer. Conventional plastic packaging is an environmental nightmare. Simply because plastic takes centuries to biodegrade completely. By contrast, Flexzyme material breaks down completely in just two years. The ecological problem of conventional plastic is impacting animal life to alarming proportions. Waste plastic does not break down, but merely disintegrates, which exacerbates the issue even further. Because, small shreds of plastic slip through the cracks of even the recycling system, ending up in landfills and, worse, in oceans. Once there, they get ingested by a variety of unsuspecting marine and avian life, even land animals. It is estimated that, every year, plastic kills some 100,000 creatures dependant on the marine ecosystem. One-third of all sea turtles and 90% of seabirds are believed to have consumed plastic unknowingly. Plastic cannot be digested; it simply accumulates in the stomach of these innocent creatures over a period of time, until there is no more space for food. Death follows quickly. Of the 400 mn tonnes of plastic produced each year, 40% is single-use, of which more than 8 mn tonnes escape into the sea. It is estimated that, alarmingly, the plastic accumulated in oceans by 2050 will outweigh all marine life itself! As a responsible corporate citizen, Emperor Akbar Cardamom yet again stepped up to mitigate this issue to the extent it could. To begin with, all its packs were of recyclable plastic, and their special aroma-lock mechanism meant they could be used over several years anyway, as secure storage for any spice. The move to biodegradable packaging is a gamechanger. Mamta Ruparel, Marketing Manager, Emperor Akbar Cardamom said: “When we are blessed by Mother Nature’s benevolence, the very least we can do is give back by taking care of the environment. Our product, cardamom, is a result of Mother Nature’s generosity; hence we feel very responsible and passionate about things that ruin the environment. Especially things that are in our control.” Mr Hemen, C.E.O., Samex India Pvt. Ltd., concurred and elaborated further: “We are constantly looking for technologies that help us better deliver on our corporate responsibility. First the resealable pack; then the aroma lock; now the move towards biodegradable packaging.” Giving the development a brand spin, he added: “Our product is all about goodness. Cardamom has healthy and alleviating properties that are beneficial in a variety of medical conditions. Now we’ve added goodness to our packaging as well. It’s all good for the consumer and good for Mother Nature too.” The 1 kg biodegradable pack is the pilot project in what will ultimately extend to the entire range in a phased manner. Emperor Akbar is showing the way for others to follow.
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