On 75th anniversary, call for Amul to help other cooperative sectors
Even as it celebrated 75 years of its foundation on Sunday, dairy and food major Amul is now being asked to share its success with other cooperative sectors and help them market their products. Speaking at the 75th foundation year ceremony here, home and cooperation minister Amit Shah said, “Many farmers in other cooperative sectors have shifted to organic products but they do not have a platform to market their goods. Can Amul and other cooperatives provide them a platform that can help them market their products? It is not right (for Amul) to limit itself to 3.6 million milk producing farmers but look beyond.” Asking the dairy cooperative major to play a “more proactive role” in the cooperative sector, Shah said, “Agriculture farming, animal husbandry and milk processing need to be seen in a new light.” Launched as a cooperative movement in 1946 to protect local dairy farmers from monopolistic practices of the then Polson dairy in Anand, Amul’s journey of milk procurement alone, which began with 200 litres daily, has today reached nearly 30 million litres per day.