THE NEW CEREALITALIA PRESENTS ITSELF: NEW PRODUCT LINES AND STRATEGIC PARTNERSHIPS
Expanding product lines by entering into new strategic partnerships, focusing on differentiation for “quality” and innovation: Cerealitalia Industrie Dolciarie S. p. A. , a producer of cereals, chocolate and savoury snacks, both branded and PL, is preparing to realize within the year its evolutionary path aimed at attesting its solidity in the confectionery sector and consolidating its brand value. The company, which has recently inaugurated a new logistics hub in Melfi, has presented the new product lines, expressing the proposals of the three owned brands “Cerealitalia”, “Dolci Preziosi” and “Macao” and a renewed image, in line with the company’s project and market trends. An absolute novelty is definitely the company’s entry into the market of licensed children’s cereals: thanks to the well-established reputation of “Dolci Preziosi”, a historical brand specializing in seasonal products, Cerealitalia is the first company in Italy, a reference for an offer of cereals (breakfast and bars) with surprise, dedicated to the most important followed and loved characters by children and young people. Dolci Preziosi presents the Petals and Cocoa Bars and the Honey Rings by Paw Patrol and Princess. The renewal also involves the world of cereals for adults, with an absolute focus on the quality and origin of the main ingredients, affirming in “Italianity” an important value for the consumers of the category and for Cerealitalia. The company uses 100% Italian rice, corn, barley and bran for its breakfast cereals and bars. Right on the front of cereal bars, Cerealitalia offers two new ranges: Fruty and 20+Pro. The first line is designed for lovers of tasty and light snacks with almonds (also 100% Italian), available in two variants with a fruit or chocolate flavour. 20+Pro, on the other hand, is aimed at sports enthusiasts looking for crispy and tasty bars such as those traditionally eaten without a meal, but with a high protein content. The products in this range, with peanuts and salted caramel or dark chocolate, have 28% and 29% protein respectively. The graphic restyling also involved the Macao branded gianduia nougat range, with 100% Italian hazelnuts or almonds, the Nature Snack line of tasty croissants, not fried and without oil, based on legumes from a controlled supply chain (chickpeas and lentils) and other references of the pre existing ranges. Cerealitalia has also renewed its willingness to invest in licensing, with the brand Dolci Preziosi, as a strategic lever for business growth. In this sense, the Easter 2022 campaign will present important innovations in the partnership portfolio, in the direction of an ever greater transversality of targets and a capacity of the offer to grasp the new multimedia habits, even of the youngest chocolate lovers.