EBM revolutionized the concept of biscuits in Pakistan with its mouth-wateringly diverse portfolio of healthy and tasty biscuits under the Peek Freans umbrella. EBM transformed biscuits from an extravagance to a daily must-have. 50 years on, EBM has once more innovated to expand its domain most deliciously: the Cake Up range offers four delightfully flavored cupcakes, center-filled with real goodness inside! Internationally acclaimed as a Superbrand, the Peek Freans brand symbolizes wholesomeness and inspires trust in consumers.