Sweets and Confectionery Division started their operations in 1969, as the pioneer of confectionery company in Pakistan and become the leader of Bubble Gum category in 1972, afterwards the success journey continuous and the company become the market leader in the soft chews category from 1994-1997. Currently Asian Food Industries offering wide range of Soft Chews, Chew Toffees, Center Filled Candies, Hardboiled Candies, Pectin Gummy Jellies, Eclairs, Bazooka Bubble Gum and Center Filled Gums in various brands locally and Internationally. Biscuit Division expands the product portfolio of Mayfair by entering in the new category in 2005 with the successive launch of Tea Biscuits ‘’Café Biscuit’’ that bring the new concept of Biscuits Category in Pakistani market, afterwards company did more expansion in other product lines and launched some new brands/Variants under the brand of ChocDay Xtreme, Special Classic Cookies, Special Elaichi Cookies, Energi Biscuit, Cremo Sandwich Biscuit, Chip Xpress Cookies, Chocday Meltz, Aala Egg & Milk Cookies, Zeera Biscuit and Wow Center Filled Biscuit.