Rockit is an apple company with attitude at the edge of the world. A little place called Heretaunga on New Zealand’s East Coast, to be precise. We’re always looking for better ways to have a positive impact. On people, nature, the land and communities we’re part of. Our handy tubes mean our apples stay clean, safe and fresher for longer, helping to reduce food waste. They’re already 100% recyclable, but we want to do even better. We’ve started using cardboard packs in Europe, Australia and New Zealand, and we’re working towards a fully biodegradable tube for all markets.