The Sustainable Juice Covenant (SJC)
Driving sustainable change in global juice supply chains The Sustainable Juice Covenant (SJC) was founded in 2017 by a couple of front-runners in the juice sector and has since then grown into a sector-wide initiative representing the whole juice supply chain and more or less half of the European consumption volumes. SJC’s members are looking to drive sustainable change and to improve juice supply chains across the globe. Together, they have committed to a target of 100% sustainable sourcing of juices, purees, and concentrates by 2030. The SJC is coordinated by IDH, the Sustainable Trade Initiative which offers support and expertise. The Covenant presents a platform for members to engage, exchange knowledge, share learnings on critical sustainability topics and to work together on solutions that support the sustainable transition towards a future-proof juice sector.