The Vital Group is one of the most dynamic business enterprises in Pakistan. The management philosophy of VG is strong people-oriented and quality-oriented – this fine balance, I believe is our real Competitive Advantage! With a strong people orientation, we are able to develop a sustainable and reliable network of customers, suppliers, distributors, retailers, and buyers. At the same time, our quality orientation has helped us to develop a culture of Professional Excellence. We try to excel in all processes from acquiring superior ingredients to innovative manufacturing and packaging. In terms of quality, we are our own competitors! Vital Group had a very humble beginning as a small tea company that began its operations in 1991. Our value-oriented approach towards business has been very well received by the communities we serve. Thus, within a short period, we have become one of the largest tea companies in the country. We are one of the national companies that export tea to lands other than Pakistan! Although a very recent initiative, the response to our other product, Superior paddy procurement State-of-the-art processing at the largest integrated rice processing facility certified against 8 standards Hygiene and quality protocols uncommon for this category Superior packaging. Superior paddy procurement State-of-the-art processing at the largest integrated rice processing facility certified against 8 standards Hygiene and quality protocols uncommon for this category Superior packaging. This variety of rice is prized for its premium quality, unique aroma, exquisite delicate texture, and extraordinary length, which can be as much as 8.25 mm (uncooked). This unique rice with its longer, whiter grains has a beautiful subtle aroma. When cooked, grains are light, fluffy, and separate. Parboiled rice goes through different processes before milling. It is soaked, steamed, dried, and then milled to remove the outer hull. This process gelatinizes the starch