With a turnover of $28,000 Million Pesos, the company located in Manizales-Colombia is dedicated to the export of Hass avocado by assisting small producers in all avocado departments. Within its work is to provide support from agronomists and certification engineers to farmers who participate in the export process, as well as advising them on issues of soil and foliar analysis free of charge throughout the year. One of the secrets of their success has been, despite being an agricultural company, betting on digitizing all the information and crop management, this has allowed them to have traceability of the plants and make informed decisions.