Badshah Masala Looks Back On Its 70 Years of Legacy, Plans For Digitization
Today, we know Badshah Masala as an Indian spice producer serving the world for over seven decades. Their vision has stayed the same throughout the years: catering to national and international homes with incomparable flavors and beautiful scents while also providing essential nutritional value. It all started with just garam masala and tea flavors. Mr. Jhaveri would put masalas in second-hand cans that held cigarettes. He would clean the cans, and take off the labels before filling them with masalas. He would then go around, riding his bicycle, to sell them. Finally, a modest facility was established in Ghatkopar, which was rapidly enlarged to a huge 6000 sq. ft. plant in Umbergaon (Gujarat). Soon after, three new masalas were introduced: Pav Bhaji Masala, Chat Masala, and Chana Masala.