Synonymous to `quality' filter coffee, Cothas Coffee brings forth more than 70 years of experience is producing a globally appreciated brand of filter coffee. Established in 1949, and run by the third generation of the founding family, Cothas Coffee has made a reputation globally for the best quality filter coffee. The foundation to this firm was laid by the visionary Late Sri Krishnaiah Chetty in the shape of a neighbourhood coffee roaster. Bringing in a lot of insight into the business, the leadership of Cothas Coffee is able to ensure that the end-product is of global standards. The brand procures coffee beans from Karnataka's renowned coffee heavens in Chikmagalur, and Coorg. Further, after buying the best in the market Cothas Coffee ensures that the roasting & grinding is done in accordance with the international standards. Therefore, roasting & grinding machines are imported from Europe. Cothas has been serving the coffee lovers in more than a few ways. Cothas Coffee is in the B2C segment for the last 70 odd years selling packaged filter coffee in the retail market via distributor, modern trade, and ecommerce aggregator. In a second venture started 4 years back, Cothas is offering proprietary coffee brewing machines to the corporate, hospitals, public places. The third division of Cothas business venture comprises of 30 stores spread across 10 locations in South India. These stores are operated by Cothas and sell coffee at a price of Rs. 12 per cup. Coffee lovers from across the region visit to treat their senses. More often, customers even start purchasing their coffee powder stock from the store. Cold coffee couldn't have been more popular among coffee lovers that Cothas thought to revamp the experience by developing a unique natural coffee extract for the same. This forms the fourth division of Cothas business in the form of three cold coffee products. The CEO opines that Cothas Coffee can further up the quality of their coffee at each touch-points of the various di-visions discussed above. He adds, given the country's love for coffee, Cothas coffee is inclined to further redefine the coffee culture and cater to the customers' taste buds for authentic coffee in the years to come.