ETG Food Products Inc. has launched Naturz, a new retail ready brand of pulses, designed for consumers’ increasingly health-conscious plant-based food needs. Available now, these delicious pulses are made with nutrient-rich ingredients that contain no artificial colours or flavours. Made from natures finest plant-based ingredients that are vegan, kosher and halal, Naturz is Healthy Goodness You Can Trust. We see a growing consumer shift towards adapting a more nutritional diet and healthy lifestyle that is driving the plant-based protein market, and Naturz is an innovation that closely follows the trend,” said Rav Kapoor, CEO of Pulses at ETG.” “All of our globally positioned processing facilities, and our extensive portfolio of food products, are at the forefront of the world’s shift to more plant-based proteins. It allows us to reach new markets and provide a greater choice to customers across the globe. This is an important and exciting milestone in ETG’s evolution which will fuel future growth while maintaining our core focus as a vertically integrated plant-based food and ingredients company providing premium quality plant-based protein directly from the farm to consumers’ homes. Our new Naturz line gives consumers more plant-based options to choose at the grocery store and that’s tremendously exciting.” The Naturz portfolio of pulses include: Chickpeas, Desi chickpeas, Split desi chickpeas, Black-Eyed beans, Black matpe beans, Split black matpe beans, Black matpe beans hulled, Split black matpe beans hulled, Green mung beans, Split mung beans, Split mung beans hulled, Dark red kidney beans, Light red kidney beans, Whole red lentils, Red split lentils and Split pigeon peas. While we have launched Naturz initially with 16 SKUs, we have big plans for Naturz and will be developing new and exciting products in the future. Naturz products are packaged in 2 lbs and 4 lbs retail bags. Naturz is available at ethnic grocery retailers including Royal Kerala Foods, FoodAsia Indian Grocery, Uthaya’s Supermarket and Fateh Grocery Depot throughout the GTA in Ontario. For more information, please email sales.canada@etgworld.com or visit www.etgworld.com/northamerica.