The Ghassan Aboud Group (GAG)—a multi-disciplined conglomerate founded in 1994—is embarking on a journey of innovation, and its BuyGro Marketplace app is set to disrupt the way we trade. GAG is an international conglomerate with diversified interests across key industries including automotive, hospitality, real estate, retail, healthcare, logistics, pastoral, media, trade, and distribution. The latest addition to GAG is BuyGro Marketplace, an app that connects merchants and trade customers digitally, improving the reach and quality of offerings while reducing costs. Through the app, interested sellers can now start listing their products for free and buyers can enjoy an improved shopping experience with a variety of options. GAG focuses on the collective value of creation and growth, and it has continuously sought creative solutions to problems. Since its incorporation, the group’s footprint has been growing steadily across Asia-Pacific, the Middle East, Europe, and Africa. During 2020, GAG launched several projects in healthcare, trade, and distribution to support the community – the latest being BuyGro. The coronavirus pandemic has fuelled an evaluation of existing business models, particularly where traditional trade is concerned. Against this backdrop, GAG launched the BuyGro Marketplace app, with the aim of disrupting traditional trade, setting new standards, and shifting the focus towards digital. In doing so, the app helps merchants and trade customers to grow faster and more sustainably. The BuyGro team is directing its efforts towards digitally connecting brand principals, manufacturers, distributors, and wholesalers, with retailers in need of their products. This is especially crucial as the pandemic continues to force distributors and retailers world-wide to consider cost reduction, efficiency, and better service levels, while maintaining rigorous safety standards. The BuyGro Marketplace app is a one-stop-shop, with wide inventory visibility and a large market offering that provides over 6,000 grocery shops, cafes and restaurants with the flexibility and control needed to find new products. It is one of the most advanced apps of its kind in the U.A.E. and promises to deliver value to independent trade buyers as well as distributors. Amongst its benefits, the app closes all distribution gaps, saves time and money, and is easy to use, with zero setup fees involved. In short, it is the perfect tool for a successful trade experience. When it comes to sellers, BuyGro increases brand visibility, business opportunities, and exposure to new prospects, while also reducing commercial and logistics costs. Furthermore, it uses AI to provide data, stock, and market analytics, allowing for informed and effective decision-making. As market leaders in logistics, retail, and food distribution, GAG thoroughly grasps the pain points of getting the right products at the right price, and it is this genuine understanding that led the group to develop a compelling value proposition.