GO DESi. Bengaluru-based GO DESi takes rural food to urban consumers
In December 2017, Bengaluru-based Vinay Kothari was on a trekking trip across rural Karnataka when he came across a small tea shop that was selling jackfruit bars made by a local self-help group (SHG). He found the jackfruit bar delicious and it made him think of taking such regional foods to the urban consumers even while creating a channel for revenue to rural women.
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