Organic, vegan and original energy flavour The selected recipe of purely organic ingredients is responsible for the original energy taste. For all of the customers on the look out for organic energy drinks, they can now get the energy boost with the intensity of a double organic espresso. The Höllinger Organic Energy Drink contains natural caffeine from organic coffee beans, is vegan and GMO-free. The new organic energy drink will be available in Austria from November – other countries to follow. "Can the market handle another energy drink? Yes, because our international customers have explicitly asked for it. Until now, the market has lacked an energy drink in organic quality that can compete in terms of taste and price. We are now changing this fact," says Gerhard Höllinger, explaining his new addition. Höllinger exports to around 40 countries worldwide, including Qatar, South Korea and Mauritius. Höllinger expands into a new category Höllinger has been a pioneer in the organic beverage sector for 24 years and is also a full-line supplier in this segment. This is already the third product that has been launched this year. "We are entering the energy drink category with the organic caffeinated boost called Höllinger Organic Energy Drink and want to offer a real alternative to the well-known original. Same taste experience, but purely organic," reveals founder and CEO Gerhard Höllinger. The price is comparable to the products of conventional brands, as organic farming does not use any artificial fertilizers or pesticides, which can be very expensive.