The jury report singled out the strong growth of exports as a plus point, as well as the strong expansion of the network of foreign sales offices. The jury also considered it important that Kipco-Damaco always manages to integrate itself sustainably into the local culture and economy, by delivering tailor-made solutions in particular. The members of the jury were also charmed by the close relationship with the head office and the commitment of the local sales people. Indeed, local sales people regularly want to establish themselves temporarily or even permanently in the foreign sales offices. In a first reaction, Kipco-Damaco owner Iris Vandaele expresses surprise, but is of course particularly delighted and also respectful towards the other nominees. "Being nominated was unexpected for us and already an exceptional honor. We had to compete against strong candidates who are obviously worthy of each other. Different products, different industry, different emphases, but at the core: all with the same drive and commitment. ‘Durven, doen en blijven deuregoan' (‘Daring, doing, and perseverate’) is how I often summarize our motto, but that motto applies to many others as well." The participation in the Export Lion originated from the Olympic idea 'participating is more important than winning'. Paul Larmuseau: "But gradually the ambition and commitment grew, and after the nomination the tension just kept rising. The fact that we won this neck-and-neck race is gratifying, and is an extra incentive to continue along the same path." "The Export Lion award shows that the course we have been taking with Kipco-Damaco since 1964 is the only right one, also in the field of exports. We call ourselves a start-up with more than half a century on the counter. We still have an open mind, are fresh and enthusiastic and keep on reinventing ourselves. This is how we continue to grow, from a solid group to a global player. Our ambition is to serve our customers as well as possible all over the world. It's fantastic that this is now being officially remunerated with an important award." Co-owner Bruno Vandaele puts it this way: "Our focus has evolved from product to solution, from selling to stimulating growth." In addition to its technological know-how and solution-oriented attitude, Kipco-Damaco's most important asset might be its network strength. The company well masters the unique relational aspect of this international business, where warm and direct contact and appropriate customer support make all the difference. Kipco-Damaco calls it 'learning by doing': gradually adjusting and perfecting processes through experience. Paul Larmuseau expressly wishes to thank everyone inside and outside the company. "All employees in the first place, without whose help and commitment this would never have succeeded. But also the people of Flanders Investment & Trade and the members of the jury for the extra tips, the valuable support and especially the instructive feedback." A word of encouragement for the other candidates and nominees is not missing either. "We wish them every success in their future projects"