Mensa Brands acquires MyFitness, to make it Rs 1,000 cr brand
Direct-to-consumer (D2C) company Mensa Brands on Monday said it has acquired healthfood startup MyFitness for an undisclosed sum, with an aim to make it a Rs 1,000 crore brand in the next three-four years. The acquisition will help Mensa Brands launch new categories, scale D2C, invest in brand-building and expand to global markets. "MyFitness is a fast-growing consumer-loved brand and we will scale the brand to have an omni-channel global presence by leveraging our tech-led playbo .. Read more at: https://economictimes.indiatimes.com/tech/startups/mensa-brands-acquires-myfitness-to-make-it-rs-1000-cr-brand/articleshow/94144994.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst