Middle East likes ‘White Gold’ premium dairy from the heart of Europe
European dairy products confirm their popularity in the Middle Eastern market. In the last decade, the total European export value of dairy grew with 36% towards the Middle East. Dairy specialties from Belgium, in the heart of Europe, were able to ride on this rising European trend. In order to increase the local awareness of Belgian dairy products, VLAM, Flanders’ Agricultural Marketing Board, is continuing its campaign: ‘White Gold, straight from the heart of Europe’.