Nutridor Achieves Superbrands Status in the UAE
Nutridor carries over 30 years of expertise and passion for delivering the most extensive range of top-quality dairy products to its global consumer base. Abevia – The Flagship Dairy brand of Nutridor has established itself in the hearts of consumers by focusing on several dairy categories, including evaporated milk, sweetened condensed milk, drinking yoghurt, and ingredients like butter, ghee, skim, and whole milk powders, mozzarella, cheddar, etc. In the GCC region, Nutridor has introduced Abevia Evaporated Milk and Abevia Sweetened Condensed Milk. Abevia sincerely stands by its tagline, ‘Add Goodness to Life’. The dairy brand operates on Nutridor’s diversiied portfolio and resilient product offering, coupled with value-added variety across segments, which add to its uniqueness. With product innovation at its core, Abevia is focused on healthy consumer minds. With the recent trend of healthy food and lifestyle choices, the brand focuses on health beneits that appeal to the entire socio-economic spectrum. Nutridor focus on a bottom-up approach, their strategy is designed to connect with every consumer and build trust in quality, taste, and value for money. This strategy has resulted in current market share of 2% in organised trade and 8% in other trade channels and an annual turnover in excess of US$ 15 million in the MENA region Nutridor irmly believe that their research can make better food so that people live a better life. Nutridor is very proud of the exceptional acceptance of its products in the region within the span of just three years. This acceptance resulted in Nutridor launching “Make in the Emirates” initiative. Through this initiative they are building a state-of-the-art facility in Dubai. The production facility has the capacity to not just cater to the rising demands of the region but to export it to the rest of the world. Consumers’ recognition and registering a 2% share within the first year of its operations is another source of pride. Innovation is in their DNA, the investment in local manufacturing has triggered various technological and product/ process innovations.