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Press Release


2023 Exhibitor Press Releases

Press Release

Backaldrin International The Kornspitz Company Gmbh Hall: Hall 8 Stand: B8-39
Press Release
The power berry, Aronia, is compelling in every way: it contains many secondary plant substances, a high proportion of vitamins and minerals, and it has a low sugar content. Its red and blue plant pigments combine to lend a striking purple colour to bread and pastries. Clean label AroniaMix by backaldrin impresses with a variety of recipes for bread, rolls and fine bakery. The creations are characterised by a finely splintered crust, subtle notes of caramel and a fluffy purple crumb with an almost fruity taste. AroniaMix is also perfect for use in sweet yeast dough and cake batters. The possibilities are endless as AroniaMix can be added in different dosages to any recipe. The backaldrin master bakers recommend a dosage of between 10 and 25%. AroniaMix not only creates a feast for the eyes, it also enhances baked goods with the valuable ingredients of the power berry. Let the sunshine in Thanks to its colour and distinctive taste, turmeric is also on everyone’s lips. Particularly in the Arab world, the turmeric root is a well-loved and widely-used spice. backaldrin also brings it to various baked goods. The plant pigment curcumin adds a sunny yellow colour and unmistakeable taste to bakery products. With clean label KurkumaMix from backaldrin, bright yellow comes to the bakery counter, providing a real visual highlight. The products have a pleasantly mild-spicy taste, excellent fermentation stability and good volume. For best results, backaldrin’s master bakers recommend a dosage of 5% on flour. Trends and Classics Alongside trends, there is always a place for the tried and tested. Classics like the Kornspitz® and the natural raw material Sabia has made backaldrin virtually famous at the Gulfood. The Gulfood repertoire is supplemented by sweet creations from the backaldrin master confectioners. These include muffins – from red velvet to chocolate and vanilla – as well as classic sponge cakes. backaldrin Master Baker Günter Koxeder, on duty for the Middle Eastern region, will treat guests at the exhibition stand to fresh samples throughout the day. backaldrin at Gulfood 2023 from 20 to 24 February: Dubai World Trade Centre, Hall 8, Stand B8-39 Images/captions: © backaldrin, publication free of charge backaldrin International The Kornspitz Company, founded in 1964, develops innovative bread ideas and high-quality individual baking ingredients for the global baking industry. The product range includes more than 800 quality raw materials for bread, rolls and pastries. Through innovation and an exceptional passion for bread, backaldrin supports its customers, from artisanal to industrial bakeries, with service-oriented solutions. The international family business has 8 production sites worldwide. The head office is in Asten (Austria), where one can also find the PANEUM – Wunderkammer of Bread, a customer information centre, event forum and exhibition about bread. Arts and cultural objects from 9,000 years show the importance of this valuable food in the past, the present and the future. In this way, backaldrin also communicates to consumers what bakery really means – quality, ideas, diversity and progress. For more information visit

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