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Six-time "Race Across America" winner starts cooperation with Peeroton


2023 Exhibitor Press Releases

Six-time "Race Across America" winner starts cooperation with Peeroton

Peeroton GmbH Hall: Za'abeel Hall 2 Stand: Z2-D76
Christoph Strasser and Austria's No.1 sports nutrition manufacturer developed the super drink for all cyclists, endurance and long-distance athletes who want to go to the limit. The six-time winner of the extreme cycling race "Race Across America", Christoph Strasser and Austria's No.1 sports brand, Peeroton, have launcheda cooperation. Together they have developed the "Hi-End Endurance Professional Energy Drink" for endurance and long-distance athletes. The lid of the can was specially designed with Christoph Strasser. Practical experience for competition nutrition in extreme endurance sports Race Across America" involves crossing the United States of America on a racing bike. With a time of 7 days, 15 hours and 56 minutes, Styrian-born Christoph Strasser holds the race course record and has made a name for himself worldwide in extreme endurance sports. Christoph was the first rider to finish under eight days. In recent years, as a result of his practical experience with extreme endurance in training and competition, Strasser has developed his own drink called " Hi-End-Energizer". Together with Peeroton, the formula has now been revised and improved. The new joint product is manufactured in Austria. Peach was launched as the first flavor. It tastes pleasantly fruity, neither too sweet nor too tart. Further flavors are planned. Energy Drink is well tolerated and works against muscle breakdown and fatigue The Hi-End Endurance Professional Energy Drink replaces bars and gels both in competition and during training. It provides a scientifically proven rapid absorption of carbohydrates and water through the special mixing ratio of glucose and fructose. The loss of fluid is minimized by a high salt content. The use of long-chain carbohydrates ensures optimal gastric passage and best gastric tolerance. Stable glutamine peptides and branched chain amino acids (BCAAs) have been added to Hi-End Endurance Professional for muscle supply. Glutamine promotes recovery during and after exercise, the amino acids act against muscle breakdown and fatigue. They also promote faster regeneration. Artificial colorants have been omitted. New formula developed by Strasser and Peeroton meets the expectations of the extreme athlete

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