Aceites de las Heras is one of the leading olive oil producers companies in Spain. The origins of the company from Utiel, Valencia, date back to 1885, perhaps its capacity for innovation and adaptation to the needs of the market are the key to such a long trajectory. It currently generates a volume of more than 9 million liters of bottled oil. Exports are a fundamental pillar of Aceites de las Heras' business strategy and, for this reason, since 2014 they have been allocating resources to opening new markets in the B2B channel. In this sense, Alibaba.com has become their ideal partner when it comes to achieving their export goals. Alibaba.com is a B2B marketplace with more than 40 million active users and operating in 200 countries, under the motto of "simplifying the way of doing business around the world". Aceites de las Heras began its journey on Alibaba.com in 2021 and, since then, has increased its penetration in countries such as Germany and China, and has begun to operate in new markets such as Ghana or the United States.