Lauretana is present with 3 packagings: PET with the unmistakable blue 1500 ml, 1000 ml and the small packaging 500 ml dedicated to the world of fitness. All these packagings permit to satify each requirement of hydration. The new line has been presenting with a new look which includes both ergonomics and the labels of the battles since the beginning of 2019. The new label, brighter and with a lighter graphic line, permits to perceive at first sight the purity of Lauretana water thanks to the clear image of the mountains. Moreover we must add the touch, the grip point has been reinforced to make easier the consumption. Besides it is distributed with a new look, the shrink-wrap enables consumers to see the product clearly.