COSTA RICAN F&B CLIMBS UP THE SHOPPING LIST OF MIDDLE EASTERN BUYERS
Costa Rica hit the ground running with beverage maker Tertulia Brugge S.A scooping the ‘Most Innovative Beverage’ honour at the Gulfood Innovation Awards.
Costa Rican F&B will climb up the shopping list of Middle East buyers following a successful Gulfood 2021, according to the trade agency behind the Central American country’s participation at the most competitive global sourcing platform, which concluded a crucial five-day reconnection of the global industry at Dubai World Trade Centre (DWTC) on Thursday.
Gulfood 2021, the world’s first live in-person F&B event for 12 months, has provided an unmissable opportunity for F&B professionals to reconvene and make up for missed opportunities, and explore new business potential, after one of the most challenging years ever for the sector.
Some 2,500 companies from 85 countries have been showcasing their products to buyers kickstart trade and start the year with confidence and conviction.
Among those toasting success is Costa Rica. The Central American country hit the ground running with beverage maker Tertulia Brugge S.A scooping the ‘Most Innovative Beverage’ honour at the Gulfood Innovation Awards for its chocolate powder sweetened with the natural-sugar alternative Monk fruit, said to be up to 200 times sweeter than normal table sugar.
“It is great news for the company, as they will soon have distribution and be in the shops with their product. It is also great news for Costa Rica, for the trade agency because it means more companies will be interested in the Costa Rican market. They can see that we offer quality, innovation products; products that are recognised in this part of the world. The leads we have had are very serious about what they are looking for,” said Karina Molina, Trade Commissioner, Middle East for Procomer.