As with all types of tea around the world, there are different varieties and qualities of Matcha. The three main criteria to distinguish them are: Taste, appearance and effect. Depending on the function of the Matcha in the corresponding end product, these criteria get a different importance.  AIYA offers exclusively Japanese Matcha in certified organic and conventional quality. AIYA's organic Matcha is available in four different quality levels. So you are guaranteed to find the right Matcha for your specific needs. Whether as pure tea, as a high-quality ingredient for premium dishes or as a special color or flavor component in milk drinks – we have the right Matcha product for you.