Phoenix Fresh Produce: From the 'farm' to 'you'
The Fresh Produce business is one of our key growth areas. It complements our overall farming strategy and allows us to use our geographic presence and existing supply chain infrastructure for this product range bringing efficiency and savings. Using our logistics, freight management capabilities, risk management, infrastructure, and distribution capabilities we deliver these products to markets across the Middle East, Australia, Europe and India. We have implemented the latest in agri-tech capabilities and the best horticultural and cultivation practices and this has enabled us to deliver unparalleled yields and freshness through innovative and strategic cold-chain and distribution assets resulting in a boost to our competitive advantage.
The Fresh Produce business has built a portfolio of brands – ‘First Pick’, ‘Ecuban’ & ‘Agora’. Together, these brands cater to demand in high growth markets like the GCC region, European Union, United Kingdom, Russia and CIS countries by delivering nutritious and sustainably cultivated high-quality fruits and vegetables like bananas, pomegranates, grapes, citrus varieties, baby corn, okra, garlic, beans, chillies and butternut squash originating in India, Ecuador, Morocco, Ukraine and South Africa.