The example of Matcha clearly shows: the effect and yield of tea increases when the product is ground. Unlike ordinary tea, the tea is not removed from the water after infusion and brewing time, but whipped in the water until foamy. Thus, you consume the whole tea leaf, and get a much greater effect compared to the same amount of ordinary tea.  Our tea powders are 100% natural, pure tea. No preservatives, no additives, no compromise.  AIYA tea powders open up previously unimagined possibilities for smoothies, shakes, bowls as well as ice cream creations. They enrich the world of cereals, chocolates, exquisite dishes and desserts with new taste experiences!