In 1953 the Senocak family started a hazelnut trading company in Ordu, a port city on the Black Sea coast of Turkey. After the passing of the founder Ismet Senocak in 2017, his son, Cem Senocak, and his two grandsons, Ismet Yigit Senocak and Mert Senocak, continued the hazelnut trade as a 100