20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

Al Ain Farms for Livestock Production

Exhibitors

Al Ain Farms for Livestock Production

Hall: 2 Stand: C2-26
Founded in 1981 by the Father of the Nation, Sheikh Zayed, Al Ain Farms was the first dairy company in the UAE to start the dairy operations, and provide fresh milk to the nation. Continuing the heritage for 38th years now, Al Ain Farms has grown to be the largest integrated local dairy company in the UAE, running four farms under its brand – the dairy business, the juice business, the camel milk production, and the poultry section with fresh chicken and eggs. Al Ain Farms has a vast portfolio product under its four farms and currently running a business for Dairy, Camel Milk, Juices and Poultry. As being the first dairy company in the UAE, Al Ain Farms has always had a pivotal role for securing the food for all the nation in the country. Made with love locally, products are produced in Al Ain, the heart of the UAE, and delivered to the all regions on a daily basis. The brand utilizes a lot of Market Research data, as well as the consumer research to internally run the go to market understanding and best tactics for the positioning. As the companies has started to journey to journey to become a number one by the year 2021, a lot of strategic information initiatives have been undertaken within the company to empower a new era of (previously mostly known as a dairy company) becoming a prominent food company in the country. That also drives a go to market strategy of driving the categories to the target consumers. Bulk of the business is primarily coming from the core dairy business, followed by the juice, independently the poultry contributes to the equal proportion of the company turnover

Address

P.O. Box 20277
United Arab Emirates

Website

https://www.alainfarms.com/

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