Only few in millions can have a clear vision and can visualize a crystal clear picture of the future. Mr.Panna lal Gupta Gupta was grity to provide the eminence in the quality of rice to the common man on an affordable price. His dreams flew on the plumes of reality in the year 1969 with the emergence of bharat rice and oils mills which later transformed into Bharat Cereals Private Ltd.(BCPL) in the year 2010 with its factory situated at (Taraori,Karnal), with standing the fact that Taraori, is known as hub of the premium basmati rice. However, the urge of reaching to the heart of people was not yet satisfied and organization went one step ahead by adopting Hi-tech resources. No stone was left unturned to transform a Miniature organization requires for the global market. Organization’s efforts were acknowledged by the government of India in the form of distinction of ‘A’ star trading house for organization’s relentless pursuit of quality and perfection, A distinction enjoyed by a selected few in the country. BCPL is also bestowed with internationally coveted ISO 9001-2008,ISO-22000-2005,HACCP & GMP for its quality function Adopted at every stage of production.