A ITALIAN COMPANY, A NEW COFFEE CULTURE Caffè Mauro is a historical coffee roasting company in the South of Italy, the most important and well-known in Calabria, with a distribution that involves the national territory and extends to over 60 countries in the world. Caffè Mauro roastery was founded in 1949 by Demetrio Mauro and in 2022 it was purchased by the GIMOKA Group. 60 employees work in the 6,000 square meters headquarters overlooking the beautiful Strait of Messina, surrounded by a green park of 35,000 square meters. A NEW COFFEE CULTURE Today, as in 1949, the blends for the perfect espresso are chosen among the best worldwide varieties of Arabica and Robusta. The origins are wisely processed one by one, as is done for everything that is special, without haste. The new range of Caffè Mauro blends is the result of a careful analysis of consumers’ habits, especially of those consumers who like to increase their purchase awareness through transparency of coffee information in order to choose between different combinations of origins, according to their own tastes and different moments of consumption. The new Arabica and Robusta coffee percentages become the new blend names, transparently declared on every single package, along with the product origin, the intensity of the taste, the roasting level and the caffeine content. With this repositioning, Caffè Mauro aims to start a cultural change in the world of coffee.