Babelsham is one of Mashreq’s own brand, a brand that based its philosophy on “nothing beats the fresh taste. Babelsham started with a wide range of spices and herbs in the shop in shop counters concept. In 2016 Babelsham packed range was launched and now is leading well renowned brand in the Egyptian market. In 2021, Mashreq launched Bloom a new promising herbal infused tea brand. Bloom was launched to fulfill the means of finding both physical and mental wellbeing.