European Rice / Easth SA
Hall: Za'abeel 5 Stand: Z5-146
“European Rice” is the distinctive title of a European program for the promotion of European rice. EASTH S.A. is the Agricultural Business Partnership of Thessaloniki (Greece) that proposed this program. Its members are 8 Agricultural Cooperatives located in central Macedonia, who hold more than 50 per cent of the total rice production in Greece, that is over 140.000 tons. They joined together to enhance added value to their products and particular rice. Their vision is to provide to its twenty-six thousand (26.000) member farmers a) the best tools necessary for reducing administrative and managerial burden, b) the assistance to apply for the Common Agricultural Policy (C.A.P.) Aid Schemes, ensuring sustainability and quality and releasing the business potential of their agricultural activity. EASTH members are certified under the ISO:27001 and ISO:9001 protocols for quality and safety of their products. The objectives of the program are (a) to increase awareness of the merits of European rice and of the high standards applicable to the production methods in the Union (b) increase the competitiveness and consumption of European Rice and to raise its profile outside the Union and (c) increase the market share of European rice in the UAE, Lebanon and Jordan. European Rice produced in Greece stands out for its excellent quality, and unique flavor due to the location of the rice fields close to the river deltas and coastal areas in combination with the brackish soils and warm climate. Rice safety is secured through the production methods, in terms of traceability, authenticity, labelling, nutritional aspects, respect for the environment and the farmers and sustainability of cultivation.
A8-OT Street 5B Industrial Area of Sindos,