21 - 25 FEBRUARY 2021


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Phoenix Group

Phoenix Group

Phoenix Group, a global Agrifoods enterprise is engaged in production, procurement, processing, merchanting, wholesale, and distribution through an integrated supply chain.  Our activities are managed through 26 offices, connecting 35+ origin and 75+ destination countries.  Our 2500+ strong team manage 45+ supply chain assets, and transact over 11Mn MT across 65+ product categories with 4000+ customers worldwide, with a revenue of USD 3.0 Bn.

Our vision for the future is to focus on farming, strengthening our processing facilities, and augmenting our wholesale presence through a retail focus.

The Agrifoods business is carried out through two divisions:  Phoenix Agrifoods & Phoenix Distribution. 

Phoenix Agrifoods is engaged across the food value chain ranging from production to retail distribution. Our key product groups are Rice, Basmati Rice, Grains, Pulses & Specialty Crops, Sugar, Wheat and Fresh Produce.  We enjoy market leadership positions in Rice distribution and branding in Africa, and are one of the largest originators of Pulses & Specialty Crops from the CIS countries, bolstered by strategic brand development and distribution across Middle East and Africa.

The farming activities, spread across 6 countries cultivating 100,000Ha, is focused on grains, oil seeds, fresh fruits & vegetables.  We create value through sustainable farming, thus evidencing our commitment to traceability, and community impact through social development and local employment.

Phoenix Distribution has built a portfolio of Rice and Premium Rice brands in the growth markets in East and West Africa by extending our presence in the wholesale market into retail. We manage brand building and direct distribution of a portfolio of food and non-food brands in the UAE and extend their reach to strategic GCC markets, with plans to expand into North Africa and India.


4401 Tower AA1 Mazaya Business Avenue
Jumeirah Lakes Towers (JLT)
United Arab Emirates



Contact Exhibitor

  • The Phoenix Consumer Brands division manages the brand development, retail distribution and logistics for both agency and owned brands across food and non-food categories. Our consumer brand operation ...
  • Investment in farming, with a particular focus on smallholder inclusion is one of the core strategic areas of growth for the Phoenix Group. We have long recognised that the farmers and local communiti ...
  • The Fresh Produce business complements the Phoenix farming strategy and allows us to use our geographic presence and existing supply chain infrastructure for this product range bringing efficiency and ...
  • Our business is focused on farm-gate procurement and distribution of food grains. Our unique competitive advantage is our infrastructure led origination across the CIS and Australia. We grow and procu ...
  • We are engaged in merchanting, wholesale and retail distribution from key sugar-growing countries including Brazil, Thailand, India and Europe. With over 20 existing destination markets, we plan to bu ...
  • We are recognised among the top 10 Basmati rice exporters globally, we are engaged at the farm level with domestic procurement, processing, exports and branded distribution. We provide our rice to lea ...
  • We are the 2nd largest rice distribution companies in the world, with a presence in the major growing regions and marketplaces. We deliver close to 2 million metric tons of rice to our customers aroun ...
  • Nutrafruit has invested heavily in research, to bring the health benefits of a new range of ‘superfoods’ to the world. The jewel in Nutrafruit’s crown is the Queen Garnet Plum, ‘The Antioxidant Plum™’ ...
  • Dr. Chef is a Phoenix brand that speaks to the health and fitness conscious who believe that they are what they eat. Made with quinoa, and strengthened with the addition of vegan protein, fibre, vitam ...
  • Good & More is a brand by Phoenix Group developed to cater to the highly specialised needs of the hospitality industry. Good & More is the only international food products brand that makes delectable ...
  • First Pick is a Phoenix Group flagship brand in the Fresh Produce business. As suggested by the name, First Pick promises you fruits and vegetables in their freshest and most nutritive form, as if mad ...
  • Happy Family & Feliz Familia are the names of the same brand by Phoenix in Anglophone and Francophone countries in Africa. The brands offer a wide range of rice varieties that cater to the popular con ...
  • Riza is a brand of premium basmati rice from Phoenix that is sourced from the fertile plains at the foothills of the Himalayas, along the Indus River in India & Pakistan. The brand is available in mul ...
  • Zarah offers a full range of food products at a great value thus allowing the home-maker to provide tasty, nutritious food to her family while being able to balance her budget. Launched in the UAE 201 ...
  • Phoenix Farms in Kazakhstan

    29 Jan 2020 Vikram Sivaramakrishnan
  • Kazakhstan ‘Khorgos SEZ’ - Visit by Diplomatic Corps

    29 Jan 2020 Vikram Sivaramakrishnan
  • Butternut squash from Ukraine

    29 Jan 2020 Vikram Sivaramakrishnan
  • Baby Corns from Project Deccan

    29 Jan 2020 Vikram Sivaramakrishnan
  • Red Chilly IQF - Project Deccan - For UK market

    29 Jan 2020 Vikram Sivaramakrishnan
  • Phoenix Fresh Produce: From the 'farm' to 'you'

    13 Feb 2020 Vikram Sivaramakrishnan
    The Fresh Produce business is a natural extension of the overall Phoenix strategy of creating a “farm to bowl” integrated value chain of sustainably grown and traceable produce that impacts the lives ...
  • SMEG Distribution: Nurturing Consumer Brands

    13 Feb 2020 Vikram Sivaramakrishnan
    SMEG Distribution DMCC has evolved over the last 8 years of operations, by reinventing the way it does business. Our operations are led by a portfolio of innovative products that are supported by desi ...
  • Phoenix - Project Organica

    13 Feb 2020 Vikram Sivaramakrishnan
    In 2016, as a part of the Phoenix vision to deliver sustainable, traceable and healthy food, we embarked on an ambitious journey to transform and develop 10,000Ha of land in Ukraine into organic land. ...
  • Phoenix

    13 Feb 2020 Vikram Sivaramakrishnan
    Phoenix Group, a global Agrifoods enterprise is engaged in production, procurement, processing, merchanting, wholesale, and distribution through an integrated supply chain.  Our activities are managed ...
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