SASA and MASA Salt Company is a respected player in the salt production industry, having been established in 1976. The company specializes in producing all types of high-quality salt, with a focus on two distinct brand names: "SASA" crystallized salt, and "MASA" washed salt. The company's proprietary refined crystallization process, which it was the first in the Middle East to employ, ensures that its products are of the highest quality. SASA and MASA has established itself as a market leader in the region, with a dominant market share in Saudi Arabia. The company's reputation for excellence extends beyond its home market, as it exports its products to countries worldwide. The "SASA" and "MASA" brand names are synonymous with quality, purity, and consistency.