USA Rice is the global advocate for all segments of the U.S. rice industry. Our mission is to ensure the health and vitality of a unified U.S. rice industry by advocating on behalf of farmers, millers, merchants, and allied businesses. USA Rice helps create business relationships between U.S. rice exporters and foreign companies interested in importing U.S. grown rice. We also conduct promotional activities on several markets worldwide, supporting sales of U.S. grown rice.