Representing PGI Welsh Lamb - Hybu Cig Cymru - Meat Promotion Wales (HCC) strives to improve quality, increase awareness and cost-effectiveness and furthermore strengthen business opportunities for PGI Welsh Lamb in global markets. We are active in markets worldwide working alongside Welsh red meat exporters. PGI Welsh Lamb has a hugely positive and ever-growing reputation for sustainability as livestock farming in Wales is overwhelmingly non-intensive and in tune with the natural environment. Our farmers and traditional methods have for many years been recognised for their production of superb quality lamb. Exporters of Welsh Lamb have a well established reputation around the world for providing reliable and punctual deliveries and an excellent aftersales service.