KEY STRATEGIES FOR ENTERING THE MENA MARKET AND THRIVING
28 Jan 2026
Dubai World Trade Centre
Al Multaqua Ballroom
- Know the landscape: Understanding the competitive landscape through a MENA lens
- Expecting the unexpected: budgeting, supply chain realities and why flexibility is critical in this region
- Distribution is not Plug-and-Play: Why building the right go-to-market model is key to your success
- Rules of the game: critical regulations, policies and compliance requirements you must be aware of
- Culture meets commerce: Key do’s, don’ts and on-the-ground realities of doing business in MENA
