THIRSTY FOR NEW IDEAS: NEXT GENERATION BEVERAGE OUTLOOK
27 Jan 2026
Dubai World Trade Centre
Al Multaqua Ballroom
- As the beverage market continues to grow, which beverages with unique flavours and formats are upcoming?
- From wellness to lifestyle fit, what formulations are Gen Zs drinking in 2026?
- Quality over quantity: Is there a demand for premiumization?
- What are the driving factors for hybrid beverages’ popularity?
- How are technological advancements aiding and creating new and appealing options?